What I did
Launched Feb 2020
‘Read reviews. Write reviews. Find companies’.
As part of Trustpilots drive to move from a site ‘to write reviews’ to the best destination on the web to compare companies I lead a team of devs, stakeholders and researchers to rebuild the information architecture to make it easer to find and compare businesses
I was responsible for creating the new information architecture designing the UX and UI and creating the success metrics to measure impact on Trustpilot, businesses and users needs.
Working with a small team of dev’s I co-ordinated the role out of the IA, testing and mapped potential future iterations.